Persuasion Code
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portes grátis
Persuasion Code
How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
Renvoise, Patrick; Morin, Christophe
John Wiley & Sons Inc
11/2018
352
Dura
Inglês
9781119440703
15 a 20 dias
550
Descrição não disponível.
Acknowledgments vii
About the Authors ix
Why Read This Book? xi
Introduction xvii
PART I DECODING PERSUASION SCIENCE 1
Chapter 1 Why Is Neuromarketing a Game Changer? 3
Chapter 2 The Neuroscience of Persuasion 19
PART II DECODING PERSUASION THEORY 39
Chapter 3 NeuroMap: A Brain-Based Persuasion Theory 41
Chapter 4 Applying Six Stimuli to Persuade the Primal Brain 59
PART III DECODING YOUR PERSUASIVE NARRATIVE 113
Chapter 5 Diagnose the Pain 115
Chapter 6 Differentiate Your Claims 131
Chapter 7 Demonstrate the Gain 141
Chapter 8 Deliver to the Primal Brain 165
Conclusion 283
Appendix: NeuroMap Simplified NeuroScoring Tool 289
References 297
Index 317
About the Authors ix
Why Read This Book? xi
Introduction xvii
PART I DECODING PERSUASION SCIENCE 1
Chapter 1 Why Is Neuromarketing a Game Changer? 3
Chapter 2 The Neuroscience of Persuasion 19
PART II DECODING PERSUASION THEORY 39
Chapter 3 NeuroMap: A Brain-Based Persuasion Theory 41
Chapter 4 Applying Six Stimuli to Persuade the Primal Brain 59
PART III DECODING YOUR PERSUASIVE NARRATIVE 113
Chapter 5 Diagnose the Pain 115
Chapter 6 Differentiate Your Claims 131
Chapter 7 Demonstrate the Gain 141
Chapter 8 Deliver to the Primal Brain 165
Conclusion 283
Appendix: NeuroMap Simplified NeuroScoring Tool 289
References 297
Index 317
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
<p>Neuromarketing; NeuroMap; SalesBrain; marketing; sales; marketing techniques; neuromarketing techniques; marketing with your brain; selling with your brain; marketing and sales messages; marketing messages; sales messages; neuromarketing strategies; Consumer neuroscience; rhetoric; neuro-rhetoric; media; media neuroscience </p>
Acknowledgments vii
About the Authors ix
Why Read This Book? xi
Introduction xvii
PART I DECODING PERSUASION SCIENCE 1
Chapter 1 Why Is Neuromarketing a Game Changer? 3
Chapter 2 The Neuroscience of Persuasion 19
PART II DECODING PERSUASION THEORY 39
Chapter 3 NeuroMap: A Brain-Based Persuasion Theory 41
Chapter 4 Applying Six Stimuli to Persuade the Primal Brain 59
PART III DECODING YOUR PERSUASIVE NARRATIVE 113
Chapter 5 Diagnose the Pain 115
Chapter 6 Differentiate Your Claims 131
Chapter 7 Demonstrate the Gain 141
Chapter 8 Deliver to the Primal Brain 165
Conclusion 283
Appendix: NeuroMap Simplified NeuroScoring Tool 289
References 297
Index 317
About the Authors ix
Why Read This Book? xi
Introduction xvii
PART I DECODING PERSUASION SCIENCE 1
Chapter 1 Why Is Neuromarketing a Game Changer? 3
Chapter 2 The Neuroscience of Persuasion 19
PART II DECODING PERSUASION THEORY 39
Chapter 3 NeuroMap: A Brain-Based Persuasion Theory 41
Chapter 4 Applying Six Stimuli to Persuade the Primal Brain 59
PART III DECODING YOUR PERSUASIVE NARRATIVE 113
Chapter 5 Diagnose the Pain 115
Chapter 6 Differentiate Your Claims 131
Chapter 7 Demonstrate the Gain 141
Chapter 8 Deliver to the Primal Brain 165
Conclusion 283
Appendix: NeuroMap Simplified NeuroScoring Tool 289
References 297
Index 317
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
<p>Neuromarketing; NeuroMap; SalesBrain; marketing; sales; marketing techniques; neuromarketing techniques; marketing with your brain; selling with your brain; marketing and sales messages; marketing messages; sales messages; neuromarketing strategies; Consumer neuroscience; rhetoric; neuro-rhetoric; media; media neuroscience </p>
