Moment Marketing

Moment Marketing

Optimizing Every Step of the Customer Journey

Rufo, Ken; Wootton, Randy; Duerr, Eric

John Wiley & Sons Inc

01/2025

256

Dura

Inglês

9781119361299

Pré-lançamento - envio 15 a 20 dias após a sua edição

666

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marketing; digital marketing; new marketing; modern marketing; marketing strategy; data-driven marketing; individual marketing; 1:1 marketing; marketing segments; marketing reach; marketing timing; planning marketing; marketing decision-making; transforming marketing; marketing campaigns; marketing approach; marketing reality; evolution of marketing; disrupting marketing; optimize marketing; optimize reach; optimize market penetration; marketing ROI; Rocket Fuel marketing; marketing case studies; marketing guidance; marketing advice; learning marketing; Moment Marketing; Randy Wootton; Eric Duerr; Ken Rufo