Human-Driven Experience
-15%
portes grátis
Human-Driven Experience
The Battle for Trust in the Digital Age
Harles, Robert
John Wiley & Sons Inc
10/2022
256
Dura
Inglês
9781119812982
15 a 20 dias
Descrição não disponível.
Introduction: Power to the People ix
1 What Have Brands Lost Over the Past 30 Years? Recognize, Remember, Recommend, Relevance 1
2 The Human Touch: Customer, Employee, Client, Shareholder ... Just People 7
3 Putting Empathy and Expertise Back into the Equation 31
4 The Battle for Trust in the Digital Age- The More We See, the Less We Believe 53
5 The Importance of Moving from Predicting to Anticipating 77
6 The Six Pillars of Purpose- Driven Experience 99
7 Bringing Technology and People Together in a More Human- Centric Way 131
8 Realizing a New Vision for Building Community and Loyalty 151
9 The Value of Promoting Authenticity, Reputation, and Real Engagement 173
10 Power Sharing and the Human Experience- The Next Wave of Growth 191
Notes 203
Acknowledgments 207
About the Author 209
Index 211
1 What Have Brands Lost Over the Past 30 Years? Recognize, Remember, Recommend, Relevance 1
2 The Human Touch: Customer, Employee, Client, Shareholder ... Just People 7
3 Putting Empathy and Expertise Back into the Equation 31
4 The Battle for Trust in the Digital Age- The More We See, the Less We Believe 53
5 The Importance of Moving from Predicting to Anticipating 77
6 The Six Pillars of Purpose- Driven Experience 99
7 Bringing Technology and People Together in a More Human- Centric Way 131
8 Realizing a New Vision for Building Community and Loyalty 151
9 The Value of Promoting Authenticity, Reputation, and Real Engagement 173
10 Power Sharing and the Human Experience- The Next Wave of Growth 191
Notes 203
Acknowledgments 207
About the Author 209
Index 211
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Digital technology; digital strategy; digital innovation; digital deployment; chief digital officer; chief information officer; data privacy; data security; digital marketing; ecommerce; b2b ecommerce; direct ecommerce; data bill of rights
Introduction: Power to the People ix
1 What Have Brands Lost Over the Past 30 Years? Recognize, Remember, Recommend, Relevance 1
2 The Human Touch: Customer, Employee, Client, Shareholder ... Just People 7
3 Putting Empathy and Expertise Back into the Equation 31
4 The Battle for Trust in the Digital Age- The More We See, the Less We Believe 53
5 The Importance of Moving from Predicting to Anticipating 77
6 The Six Pillars of Purpose- Driven Experience 99
7 Bringing Technology and People Together in a More Human- Centric Way 131
8 Realizing a New Vision for Building Community and Loyalty 151
9 The Value of Promoting Authenticity, Reputation, and Real Engagement 173
10 Power Sharing and the Human Experience- The Next Wave of Growth 191
Notes 203
Acknowledgments 207
About the Author 209
Index 211
1 What Have Brands Lost Over the Past 30 Years? Recognize, Remember, Recommend, Relevance 1
2 The Human Touch: Customer, Employee, Client, Shareholder ... Just People 7
3 Putting Empathy and Expertise Back into the Equation 31
4 The Battle for Trust in the Digital Age- The More We See, the Less We Believe 53
5 The Importance of Moving from Predicting to Anticipating 77
6 The Six Pillars of Purpose- Driven Experience 99
7 Bringing Technology and People Together in a More Human- Centric Way 131
8 Realizing a New Vision for Building Community and Loyalty 151
9 The Value of Promoting Authenticity, Reputation, and Real Engagement 173
10 Power Sharing and the Human Experience- The Next Wave of Growth 191
Notes 203
Acknowledgments 207
About the Author 209
Index 211
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
