Vision Code

Foreword by Marshall Goldsmith xiii

Introduction: In search of the Golden Ratio of Vision xvii

Part I Creation 1

1 Making the Unconscious Conscious, or Why Vision Is Important 3

2 What Lies Behind the 'Aha' Moment 23

3 Fighting Anti-Visionary Me 43

Part II Making Vision Strong 63

4 The Six Criteria of a Strong Vision 65

5 Communication: The Seventh Element of a Compelling Vision 83

Part III Execution 97

6 Aligning Execution with Vision 99

7 Quality and Metrics of Vision Management 115

8 Growth: From Uncertainty to Uncertainty 121

9 Decisions, Decisions, Decisions 129

10 Vision as a Business Tool 139

Part IV Visionary You 155

11 Fifteen Commandments of Visionaries 157

12 I Believe That. . . 165

Acknowledgements 171

References 173

Index 175

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• Estratégia de negócios
• Liderança e motivação: Gestão
• Decisões de gestão

business vision; executive vision; visionary leadership; interviews business visionaries; developing business vision; concept of business vision; understanding leadership vision; executing a business vision; creating a business vision