Essential Entrepreneur
Essential Entrepreneur
What It Takes to Start, Scale, and Sell a Successful Business
Turner, Richard
John Wiley & Sons Australia Ltd
11/2022
208
Mole
Inglês
9781119984559
15 a 20 dias
666
Descrição não disponível.
Introduction ix
1 Validating and testing your idea 1
2 Developing a start-up business plan 11
3 Product or service? 27
4 Timing is everything 31
5 Passion, culture and values 39
6 Brand positioning and marketing 49
7 Bringing in those sales 63
8 Sourcing suppliers and manufacturing 73
9 Innovation, re-invention and disruption 83
10 Defining a new market 93
11 Getting investment ready 97
12 Ownership and equity 111
13 Trademarks and patents 125
14 What business am I in? 141
15 Tuning and restructuring 149
16 Managing growth and consistency 155
17 Getting out of business 167
Are entrepreneurs born or made? 173
Acknowledgements 179
Index 181
1 Validating and testing your idea 1
2 Developing a start-up business plan 11
3 Product or service? 27
4 Timing is everything 31
5 Passion, culture and values 39
6 Brand positioning and marketing 49
7 Bringing in those sales 63
8 Sourcing suppliers and manufacturing 73
9 Innovation, re-invention and disruption 83
10 Defining a new market 93
11 Getting investment ready 97
12 Ownership and equity 111
13 Trademarks and patents 125
14 What business am I in? 141
15 Tuning and restructuring 149
16 Managing growth and consistency 155
17 Getting out of business 167
Are entrepreneurs born or made? 173
Acknowledgements 179
Index 181
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Entrepreneur; entrepreneurship; guide to entrepreneurship; entrepreneurship handbook; start-ups; small business; business growth; scaling up; business launch; start-up launch; launch a start-up; market disruption; innovation; become an entrepreneur; Australian entrepreneurs; small business leadership; Australian businesspeople; top entrepreneurs; famous entrepreneurs; best start-ups; business leadership; leadership guide; Tobi Pearce; SWEAT; Flavia Tata Nardini; Fleet Space; Simon Haigh; Haigh's Chocolates; Haigh's; Kirsten Bernhardt; Artesian Ventures; entrepreneur of the year; fastest growing company; fastest growing company Australia; south Australian companies; Australian companies; ZEN Energy; Entrepreneur in Residence; famous Australians; managing growth; Essential Entrepreneur; reinvention
Introduction ix
1 Validating and testing your idea 1
2 Developing a start-up business plan 11
3 Product or service? 27
4 Timing is everything 31
5 Passion, culture and values 39
6 Brand positioning and marketing 49
7 Bringing in those sales 63
8 Sourcing suppliers and manufacturing 73
9 Innovation, re-invention and disruption 83
10 Defining a new market 93
11 Getting investment ready 97
12 Ownership and equity 111
13 Trademarks and patents 125
14 What business am I in? 141
15 Tuning and restructuring 149
16 Managing growth and consistency 155
17 Getting out of business 167
Are entrepreneurs born or made? 173
Acknowledgements 179
Index 181
1 Validating and testing your idea 1
2 Developing a start-up business plan 11
3 Product or service? 27
4 Timing is everything 31
5 Passion, culture and values 39
6 Brand positioning and marketing 49
7 Bringing in those sales 63
8 Sourcing suppliers and manufacturing 73
9 Innovation, re-invention and disruption 83
10 Defining a new market 93
11 Getting investment ready 97
12 Ownership and equity 111
13 Trademarks and patents 125
14 What business am I in? 141
15 Tuning and restructuring 149
16 Managing growth and consistency 155
17 Getting out of business 167
Are entrepreneurs born or made? 173
Acknowledgements 179
Index 181
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Entrepreneur; entrepreneurship; guide to entrepreneurship; entrepreneurship handbook; start-ups; small business; business growth; scaling up; business launch; start-up launch; launch a start-up; market disruption; innovation; become an entrepreneur; Australian entrepreneurs; small business leadership; Australian businesspeople; top entrepreneurs; famous entrepreneurs; best start-ups; business leadership; leadership guide; Tobi Pearce; SWEAT; Flavia Tata Nardini; Fleet Space; Simon Haigh; Haigh's Chocolates; Haigh's; Kirsten Bernhardt; Artesian Ventures; entrepreneur of the year; fastest growing company; fastest growing company Australia; south Australian companies; Australian companies; ZEN Energy; Entrepreneur in Residence; famous Australians; managing growth; Essential Entrepreneur; reinvention
