Consumer Behavior
-15%
portes grátis
Consumer Behavior
Iacobucci, Dawn; Ruvio, Ayalla
John Wiley & Sons Inc
02/2024
368
Mole
Inglês
9781119912415
15 a 20 dias
Descrição não disponível.
Part I - Introduction: Consumer Behavior Insights
1. Introduction: Consumers are Key to a Company's Success
2. Consumers' Insights as Drivers of Marketing Strategies
3. How (and Why) to Listen to Consumers
Part II - Consumer Buying Process
4. How Consumers Make Decisions
5. Post-Purchase Behavior
6. The Irrational Consumer: Biases and Situational Effects on Consumers' Decision-Making
Part III - Unveiling the Black Box of the Consumer Buying Process
7. Consumer Motivation and Emotions
8. Consumer Personality and Self-Concept
9. Learning and Memory
10. Consumer Attitude Formation and Change
11. Consumers' Perception
12. Consumers' Social and Cultural Context
Part IV - Diverse Perspectives That Comprise Us All
13. The Global Consumer
14. Social Media
15. Do Good Consumption
1. Introduction: Consumers are Key to a Company's Success
2. Consumers' Insights as Drivers of Marketing Strategies
3. How (and Why) to Listen to Consumers
Part II - Consumer Buying Process
4. How Consumers Make Decisions
5. Post-Purchase Behavior
6. The Irrational Consumer: Biases and Situational Effects on Consumers' Decision-Making
Part III - Unveiling the Black Box of the Consumer Buying Process
7. Consumer Motivation and Emotions
8. Consumer Personality and Self-Concept
9. Learning and Memory
10. Consumer Attitude Formation and Change
11. Consumers' Perception
12. Consumers' Social and Cultural Context
Part IV - Diverse Perspectives That Comprise Us All
13. The Global Consumer
14. Social Media
15. Do Good Consumption
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Consumer behavior science; consumer behavior textbook; consumer behavior book; consumer behavior text; consumer behavior strategies; consumer decisions; consumer decision making; consumer buying process; consumer buying behavior; consumer insights
Part I - Introduction: Consumer Behavior Insights
1. Introduction: Consumers are Key to a Company's Success
2. Consumers' Insights as Drivers of Marketing Strategies
3. How (and Why) to Listen to Consumers
Part II - Consumer Buying Process
4. How Consumers Make Decisions
5. Post-Purchase Behavior
6. The Irrational Consumer: Biases and Situational Effects on Consumers' Decision-Making
Part III - Unveiling the Black Box of the Consumer Buying Process
7. Consumer Motivation and Emotions
8. Consumer Personality and Self-Concept
9. Learning and Memory
10. Consumer Attitude Formation and Change
11. Consumers' Perception
12. Consumers' Social and Cultural Context
Part IV - Diverse Perspectives That Comprise Us All
13. The Global Consumer
14. Social Media
15. Do Good Consumption
1. Introduction: Consumers are Key to a Company's Success
2. Consumers' Insights as Drivers of Marketing Strategies
3. How (and Why) to Listen to Consumers
Part II - Consumer Buying Process
4. How Consumers Make Decisions
5. Post-Purchase Behavior
6. The Irrational Consumer: Biases and Situational Effects on Consumers' Decision-Making
Part III - Unveiling the Black Box of the Consumer Buying Process
7. Consumer Motivation and Emotions
8. Consumer Personality and Self-Concept
9. Learning and Memory
10. Consumer Attitude Formation and Change
11. Consumers' Perception
12. Consumers' Social and Cultural Context
Part IV - Diverse Perspectives That Comprise Us All
13. The Global Consumer
14. Social Media
15. Do Good Consumption
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
