Analytics Lifecycle Toolkit

Analytics Lifecycle Toolkit

A Practical Guide for an Effective Analytics Capability

John Wiley & Sons Inc

05/2018

464

Dura

Inglês

9781119425069

15 a 20 dias

Descrição não disponível.
Preface xi Acknowledgments xv Part I The Foundation of Analytics 1 Chapter 1 Analytics Overview 3 Chapter 2 The People of Analytics 38 Chapter 3 Organizational Context for Analytics 68 Chapter 4 Data Strategy, Platforms, and Architecture 95 Part II Analytics Lifecycle Best Practices 127 Chapter 5 The Analytics Lifecycle Toolkit 129 Chapter 6 Problem Framing 148 Chapter 7 Data Sensemaking 185 Chapter 8 Analytics Model Development 218 Chapter 9 Results Activation 266 Chapter 10 Analytics Product Management 301 Part III Sustaining Analytics Success 349 Chapter 11 Actioning Analytics 351 Chapter 12 Core Competencies for Analytics Teams 386 Chapter 13 The Future of Analytics 424 About the Author 433 About the Companion Web Site 435 Index 437
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