Succeeding at Business in Sourtheast Asia

Introduction 1 Chapter 1 The Importance of Relationships: How to Build and Maintain Them 10 Chapter 2 The Role Culture Plays in Determining Economic Value 21 Chapter 3 The Role Culture Plays in Determining Values and Ethical Standards and Practices 32 Chapter 4 Gauging Market Potential: How to Spot Trends and Avoid Costly Errors 43 Chapter 5 Understanding the Power Structure: Who's Really in Charge? 56 Chapter 6 Building Your Strategy: How to Determine Where You Want to Go 69 Chapter 7 Designing Your Plan: What to Consider and How to Evaluate Them 80 Chapter 8 Executing Your Strategy and Plan: The Implementation Phase 91 Chapter 9 What to Consider When Making the Go/No Go Decision.103 Chapter 10 Joint Ventures and Franchising: The Pros and Cons 114 Chapter 11 An Asian Strategy for Small Businesses 124 Chapter 12 Utilizing Resources: Where to Find the Information and Connections You'll Need134 Chapter 13 What You Should Take Home 147

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• Economia internacional
• Negócios internacionais