Origination
-15%
portes grátis
Origination
The Geographies of Brands and Branding
Pike, Andy
John Wiley and Sons Ltd
05/2015
248
Mole
Inglês
9781118556405
15 a 20 dias
Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.
Series Editor Preface viii Acknowledgements ix Permissions x List of Tables xi List of Figures xii 1 Introduction 1 2 The Geographies of Brands and Branding 23 3 Origination 59 4 Local Origination Newcastle Brown Ale 88 5 National Origination Burberry 112 6 Global Origination Apple 139 7 Territorial Development 171 8 Conclusions 194 References 207 Index 224
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Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.
Series Editor Preface viii Acknowledgements ix Permissions x List of Tables xi List of Figures xii 1 Introduction 1 2 The Geographies of Brands and Branding 23 3 Origination 59 4 Local Origination Newcastle Brown Ale 88 5 National Origination Burberry 112 6 Global Origination Apple 139 7 Territorial Development 171 8 Conclusions 194 References 207 Index 224
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
