Optimizing Growth
Optimizing Growth
Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors
; ;
John Wiley & Sons Inc
06/2018
240
Dura
Inglês
9781119462224
15 a 20 dias
Descrição não disponível.
Preface vii Acknowledgments xi About the Authors xiii SECTION I Why Greater Precision 1 CHAPTER 1 The Growth Challenge 3 CHAPTER 2 Building a Demand-Based Business System 29 CHAPTER 3 A New Business Model 45 SECTION II The Precision to Optimize Your Current Business 67 CHAPTER 4 Building a Demand "EarlyWarning System" 69 CHAPTER 5 Enhanced Demand Landscape 85 CHAPTER 6 Precisely Locating Demand 111 CHAPTER 7 Brand Economics: Unlock the Power of Your Brand 131 CHAPTER 8 Pricing with Precision 149 SECTION III Moving to a Demand-Driven Business System: The Big Data Advantage 165 CHAPTER 9 Innovation ThatWorks 167 CHAPTER 10 Demand-Based Cost Reduction 187 CHAPTER 11 Winning in a Digital World 201 Index 221
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Preface vii Acknowledgments xi About the Authors xiii SECTION I Why Greater Precision 1 CHAPTER 1 The Growth Challenge 3 CHAPTER 2 Building a Demand-Based Business System 29 CHAPTER 3 A New Business Model 45 SECTION II The Precision to Optimize Your Current Business 67 CHAPTER 4 Building a Demand "EarlyWarning System" 69 CHAPTER 5 Enhanced Demand Landscape 85 CHAPTER 6 Precisely Locating Demand 111 CHAPTER 7 Brand Economics: Unlock the Power of Your Brand 131 CHAPTER 8 Pricing with Precision 149 SECTION III Moving to a Demand-Driven Business System: The Big Data Advantage 165 CHAPTER 9 Innovation ThatWorks 167 CHAPTER 10 Demand-Based Cost Reduction 187 CHAPTER 11 Winning in a Digital World 201 Index 221
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.