Leveraging Constraints for Innovation
-15%
portes grátis
Leveraging Constraints for Innovation
New Product Development Essentials from the PDMA
; ;
John Wiley & Sons Inc
12/2018
208
Dura
Inglês
9781119389309
15 a 20 dias
Descrição não disponível.
About the Editors ix Introduction xi Jelena Spanjol and Sebastian Gurtner PART 1: INDIVIDUAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT 1 1 FROM SUSTAINABILITY CONSTRAINTS TO CREATIVE ACTION: INCREASING MANAGERIAL INNOVATION BY SIMULTANEOUSLY SOLVING SOCIAL AND COMMERCIAL NEEDS 5 Goran Calic, Maryam Ghasemaghaei 2 A PRACTICE-ORIENTED APPROACH TO OVERCOME KNOWLEDGE-SHARING BOUNDARIES IN INNOVATION PROJECTS 19 Christiane Rau, Anne-Katrin Neyer and Katja Kramer-Helmer 3 THE CONSUMER AS THE LAST CONSTRAINT: ADDRESSING PSYCHOLOGICAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT 39 Nadine Hietschold PART 2: ORGANIZATIONAL CONSTRAINTS 59 4 IDENTIFYING AND OVERCOMING ORGANIZATIONAL INNOVATION CONSTRAINTS 61 Katharina Hoelzle, Tanja Reimer and Hans Georg Gemunden 5 NEW SERVICE DEVELOPMENT FOR PROFESSIONAL SERVICES: TIME COMMITMENT AS THE SCARCEST RESOURCE 75 Floortje Blindenbach-Driessen 6 BRIDGING COMMUNICATION GAPS IN VIRTUAL TEAMS 95 Donovan Hardenbrook, Teresa Jurgens-Kowal PART 3: MARKET CONSTRAINTS 119 7 HOW TO DEVELOP LOW-END INNOVATION CAPABILITIES: ADAPTING CAPABILITIES TO OVERCOME CONSTRAINTS FOR CONSUMERS IN LOW-END MARKETS 121 Ronny Reinhardt 8 DEVELOPING SOLUTIONS FOR UNDERRESOURCED MARKETS 139 Aruna Shekar, Andrew Drain 9 OVERCOMING MARKET CONSTRAINTS IN EMERGING MARKETS: LESSONS FROM SOCIAL ENTERPRISES IN THE INDIAN HEALTHCARE SECTOR 155 Nivedita Agarwal, Alexander Brem 10 AMBIGUITY AND MISDIRECTION? BRING IT ON! LESSONS ABOUT OVERCOMING FROM WOMEN MARKET TRADERS 167 Jose Antonio Rosa, Shikha Upadhyaya INDEX 183
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About the Editors ix Introduction xi Jelena Spanjol and Sebastian Gurtner PART 1: INDIVIDUAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT 1 1 FROM SUSTAINABILITY CONSTRAINTS TO CREATIVE ACTION: INCREASING MANAGERIAL INNOVATION BY SIMULTANEOUSLY SOLVING SOCIAL AND COMMERCIAL NEEDS 5 Goran Calic, Maryam Ghasemaghaei 2 A PRACTICE-ORIENTED APPROACH TO OVERCOME KNOWLEDGE-SHARING BOUNDARIES IN INNOVATION PROJECTS 19 Christiane Rau, Anne-Katrin Neyer and Katja Kramer-Helmer 3 THE CONSUMER AS THE LAST CONSTRAINT: ADDRESSING PSYCHOLOGICAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT 39 Nadine Hietschold PART 2: ORGANIZATIONAL CONSTRAINTS 59 4 IDENTIFYING AND OVERCOMING ORGANIZATIONAL INNOVATION CONSTRAINTS 61 Katharina Hoelzle, Tanja Reimer and Hans Georg Gemunden 5 NEW SERVICE DEVELOPMENT FOR PROFESSIONAL SERVICES: TIME COMMITMENT AS THE SCARCEST RESOURCE 75 Floortje Blindenbach-Driessen 6 BRIDGING COMMUNICATION GAPS IN VIRTUAL TEAMS 95 Donovan Hardenbrook, Teresa Jurgens-Kowal PART 3: MARKET CONSTRAINTS 119 7 HOW TO DEVELOP LOW-END INNOVATION CAPABILITIES: ADAPTING CAPABILITIES TO OVERCOME CONSTRAINTS FOR CONSUMERS IN LOW-END MARKETS 121 Ronny Reinhardt 8 DEVELOPING SOLUTIONS FOR UNDERRESOURCED MARKETS 139 Aruna Shekar, Andrew Drain 9 OVERCOMING MARKET CONSTRAINTS IN EMERGING MARKETS: LESSONS FROM SOCIAL ENTERPRISES IN THE INDIAN HEALTHCARE SECTOR 155 Nivedita Agarwal, Alexander Brem 10 AMBIGUITY AND MISDIRECTION? BRING IT ON! LESSONS ABOUT OVERCOMING FROM WOMEN MARKET TRADERS 167 Jose Antonio Rosa, Shikha Upadhyaya INDEX 183
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
