Customer Data Platforms
-10%
portes grátis
Customer Data Platforms
Use People Data to Transform the Future of Marketing Engagement
;
John Wiley & Sons Inc
02/2021
240
Dura
Inglês
9781119790112
15 a 20 dias
Descrição não disponível.
Introduction 1 The Customer Data Conundrum 2 The Brief, Wondrous Life of Customer Data Management 3 What Is a CDP, Anyway? 4 Organizing Customer Data 5 Build a First-Party Data Asset with Consent 6 Building a Customer-Driven Marketing Machine 7 Adtech and the Data Management Platform 8 Beyond Marketing Putting Sales, Service, and Commerce Data to Work 9 Machine Learning and Artificial Intelligence 10 Orchestrating a Personalized Customer Journey 11 Connected Data for Analytics 12 Summary and Looking Ahead Further Reading Acknowledgments About the Authors Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Introduction 1 The Customer Data Conundrum 2 The Brief, Wondrous Life of Customer Data Management 3 What Is a CDP, Anyway? 4 Organizing Customer Data 5 Build a First-Party Data Asset with Consent 6 Building a Customer-Driven Marketing Machine 7 Adtech and the Data Management Platform 8 Beyond Marketing Putting Sales, Service, and Commerce Data to Work 9 Machine Learning and Artificial Intelligence 10 Orchestrating a Personalized Customer Journey 11 Connected Data for Analytics 12 Summary and Looking Ahead Further Reading Acknowledgments About the Authors Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
